Project Examples
AI & Collaboration ⟶
Understanding impacts to the softer side of work when generative AI becomes a teammate
read the full reportThe Hybrid Office ⟶
Stepping back to design the post-pandemic office with intention
Content Consumption Mindsets ⟶
Designing an ad experience to meet viewers in their unique mental states and harness the brand’s competitive advantage
The Future of Lawn & Garden ⟶
Driving innovation for a 150-year-old legacy brand
ICU Device Ecosystem Strategy ⟶
Mapping mental models and workflows to create an information system that works with nurses
Video Creation Value Prop ⟶
Highlighting a gap in the market for video creation tools
Synthesis Example
Covid Personas
As we looked toward a reopening world, a tech giant needed to know the questions and attitudes their users were taking into it.